Personal Branding is vital when you are selling your product or service. When you are trying to attract potential clients to your product or service, the first crucial thing you should know is how to sell yourself. This is what it means to have a personal brand. It gives your potential clients a reason to do business with you. That being said, here are four tips on how to start with personal branding without spending too much money.
Know your demography and WHY
The first tip I would like to present, is to know your demography, which covers age, gender, marital status and career. This is important because once you have a clear understanding of your demography, you’ll know what kind of people you attract and appeal to. As human beings, we attract the same type of people. Those who find us more relatable will naturally “click” with us. In personal branding, you do that so that it’s easier to form trust and connection with your audience.
Then you would move on to the next tip, which is to find out your WHY. Why do you do what you do? In simpler terms, what is your passion? To have a passion for something is to willingly invest time into learning more about a particular subject and to selflessly share your knowledge with those who wish to learn as well.
When you’ve figured the passion part out, this will help you in your content creation. The content that you put out should be things that you want to talk about and the things that you love. This will help attract people who relate in sharing the same interests and passion as you do. Once you are able to connect with your audience, you will have established a stable relationship with these people, and when they require a service in the field that you are in, they will seek you out.
Thirdly, you must take it back old school, and write it all down. (I have a template available to guide you on this part) List out everything that you’ve figured out from the tips above, and you will have an overview of what kind of audience you will appeal to and attract. Next is when you’ll finally be able to start the planning and crafting of content. Your content can include a variety of tips, knowledge and strategies of the topic of your passion. Once you have a handful of material, post it for the world to consume, it can be on your blog, in video form and even short posts on your social media accounts.
For an example, I used to have a client who was in real estate and a mother of four. Besides her career, she has other interests including children and healthy food. It’s clear through the topics that she talks about what her passions are. With her knowledge on these topics, she can write about 5 tips on ‘How to Prepare Healthy Food for Children’, or ‘Ingredients to Prepare for this Particular Healthy Food’. With topics like these, the majority of her audience would consist of mothers. And mothers are potential clients interested in buying properties. Mothers will also be able to recommend relatives and family who are interested too.
No exception in value creation
This is how you build your Personal Brand. Not only do you have to build it, you have to consistently maintain and improve it over time. Continue to create and provide value in the things that you love, and you will always be attracting people with the same passion. When you continue with this method, you will be engraved into the minds of your audience and people will come to you when they require a product or service provided by you.
Now that we’ve come to an end, here’s a short recap:
- Know your demography.
- Find out your WHY. (Your Passion)
- Write it all down.
- Start planning and crafting content.
Once you’ve covered all these bases, you’re good to go. Good luck in your personal branding journey and your respective careers.