Why do people fail in Personal Branding?

March 25, 2020
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March 25, 2020 Stanley Ship

There are a few answers to this. One of the most common one would be that you are spending too much money branding yourself, but not articulating your brand story. This results in your audience, the people who come across you will not be able to identify what your brand is representing, leading to them quickly losing interest. Failure in Personal Branding also occurs when you stop personal branding. 

You lack the 3Cs: Clarity, Consistency and Contribution

Starting with the lack of Clarity, if you are suffering from this in your personal branding, this says that you are not doing a good job in identifying your beliefs, values, vision and mission and your purpose. All these are equally very important in personal branding as it defines your brand. 

When you don’t have a clear idea of what your brand is, you will start to give in to the pressure of your audience and market. Then you will start pretending to be somebody you’re not and lose your authenticity. People will be able to see through your facade, that you are not true to yourself. This will cause the trust that you once had between audience and brand to dissolve. 

Secondly, the lack of Consistency. In Personal Branding, you need to always be consistent in updating your posted content on all your social media platforms and website. Whether it be in video or article form, you should constantly be delivering content. This is so that people know that you are active and are consistently able to consume content from you. 

Lastly, I will talk about the effect of a lack of Contribution, which is extremely important when it comes to Personal Branding. The Contribution that you provide is the value that you bring through your content to your audience. The more that you are able to contribute to your audience, the more they will see value in your brand and continue to follow you and your content. Moreover, your contribution can bring them impact.

To wrap this up, when you think about creating a Personal Brand, you got to have a strategy or a plan in action.

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Stanley Ship

I'm a Marketing Strategist and the founder of Renesis Group, which is a marketing agency. I help business owners grow brand presence and continuously get new customers by executing clear marketing strategies. If you're looking for possibilities and opportunities in growing your business, you definitely need a marketing strategy (and a good one).

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